The challenge
SEO has a big problem
Most SEO firms overcharge you for copy-and-paste, cookie-cutter SEO work, which they largely carry out with AI. And whilst basic SEO work isn’t entirely useless, at best it will just put you on par with your competition. What most fail to realise is that the search engine market has changed for good. ONS data shows 29% of UK businesses now use AI, most commonly to write text. Now that everyone can generate written content at scale in seconds, creating content that actually differentiates your website has become the next bottleneck. This is where we come in.
How are our SEO services different?
We specialise in what we call “creative SEO”. This means analysing your website, your industry, and your customer, in order to find truly unique strategies for your business. We go beyond written content to look for tools and unique experiences we can develop to bring in relevant traffic to your website. All your competitors are publishing written content in an era where everyone has AI agents and AI overviews to answer their questions. According to Ofcom, around 30% of UK Google searches now show an AI overview. So we focus on building functional pages that serve search intents the user cannot yet satisfy elsewhere.
Hold on a second…
01
Isn’t that really expensive?
Not really. What other SEOs and development firms aren’t telling you is that cost of development has decreased substantially since the advent of AI. This means that we can deliver this level of service for the prices comparable to what most firms charge for basic content SEO.
02
Why isn’t everyone else doing this?
The landscape has changed quickly, and many just haven’t caught up yet. This means that right now is a unique opportunity to differentiate your website from the competition. With how rapidly the landscape has changed, and will keep on changing, it is pertinent that your SEO strategy is ideated and applied creatively on a regular basis, so that you are benefitting from the next new opportunity when it arrives.
03
Will this work forever?
The digital landscape is changing faster than ever. Creative SEO means being able and equipped to switch gears in a moment's notice when the environment changes. Our job is to make sure we are on top of the game so that you always get the newest and most relevant approach.
Not all SEO services are created equally
Our motto at Bold is that If you do what everyone else does, you will get what everyone else gets. Bold Digitals provides professional SEO services and finds unique, winning strategies that work for YOUR company.
How is SEO done?
SEO consists of a number of disciplines such as on-page optimization, off-page (backlinks and brand mentions), technical SEO, keyword research and content creation. In the UK, that mostly means Google, with over 90% of the search market. It is a broad set of activities that focus on everything from making sure that Search engines know what your website is all about, to making sure the website is fast and readable, is targeting the right keywords and phrases, but also that it is findable and linked across the web. However, to truly set yourself apart in this day and age we believe the missing key is creative page design. When we do this for clients, we go look for truly underserved search intends within your industry and we build custom software or pages that can rank for these keywords, this way we give you something your competition can't easily copy.
What does SEO stand for?
SEO stands for Search Engine Optimization. It is the art of optimizing your web pages to best serve your users' search intent.
What is on-page SEO?
On-page SEO is optimizing your web page to better serve your user's search intent, but also making sure that it is clear to Google what your page actually does. This is done by making sure text is clear, well structured and organic.
What is link building?
Link building is an SEO term which refers to the activity of getting other websites to link to your website. This is done in a variety of ways, which are often referred to as 'white hat' and 'black hat' strategies (strategies which are, or are not allowed by Google). These activities are aimed at getting other websites to link to your website in order to be well connected on the web, which typically is a positive signal for Google.
How much does SEO cost?
This depends a lot on the quality of service. The best way to look at SEO is to look at it as an investment rather than a cost. With ads, you pay for what you get, and when you stop paying you stop getting clicks. UK businesses spent £17.9bn on search ads in 2025 (IAB UK). With SEO you make an investment, and, when done well, this investment will keep generating clicks long after you have stopped incurring costs. This makes SEO an amazing long-term acquisition channel.
What are the benefits of SEO?
SEO drives sustainable organic traffic to your website without ongoing ad spend. It builds long-term visibility, credibility and trust with your audience. Unlike paid advertising, the results of good SEO compound over time, making it one of the most cost-effective marketing channels available.